Sandra Andreu

A journey where graphic design transforms into artistic expression.

INITIUM logo animation

INITIUM is an exhibition that transforms graphic design into a sensory experience. Each image, an abstraction of natural textures, is infused with a color that evokes specific emotions. These visuals, accompanied by the writings of Toni Montaner, create an intimate emotional connection with the viewer.

Artwork from an exhibition, blue version, a poster composed of edited photography and the exhibition logo, highlighting graphic design and the use of color to create a unique visual impact.
Artwork from an exhibition, yellow version, a poster composed of edited photography and the exhibition logo, highlighting graphic design and the use of color to create a unique visual impact.
Artwork from an exhibition, magenta version, a poster composed of edited photography and the exhibition logo, highlighting graphic design and the use of color to create a unique visual impact.
Artwork from an exhibition, black version, a poster composed of edited photography and the exhibition logo, highlighting graphic design and the use of color to create a unique visual impact.
Artworks from the INITIUM exhibition

Every design choice, from the logo to the typography, emerges from the search for the "beginning." Nature, in its purest form, guides each element, giving life to a visual experience that stirs deep emotions.

iPad mockup of the interactive design for a digital art exhibition, showcasing a modern and immersive visual experience that highlights digital design.
Prototype of the digital exhibition
iPhone mockup featuring multiple interactive designs from a digital art exhibition, highlighting creative design and an immersive experience.
Prototype of the digital exhibition

The exhibition includes five pieces, four exclusive posters, and a fold-out brochure that invites visitors to take home a tangible part of the experience. INITIUM extends beyond the physical space, also unfolding on an interactive digital platform, offering an immersive and dynamic experience.

Artwork from an exhibition: poster composed of a collage of edited photographs, showcasing a creative and visually striking design.
Artwork from the INITIUM exhibition
Artwork from an exhibition: poster combining text and edited images, showcasing a creative and conceptual design.
Artwork from the INITIUM exhibition
en_US