MY WORK PROCESS
Only with a clear and precise process can we transform the imagined into the extraordinary.
MY WORK PROCESS
Only with a clear and precise process can we transform the imagined into the extraordinary.
01. Analysis and strategy
Every project starts with a detailed analysis. I review the briefing, define the objectives, and organize the timeline and budget. I study the target audience, competitors, and the specific needs of the product or service. This allows me to establish a solid strategic foundation for developing effective, aligned solutions.
02. Research and inspiration
I research visual references and create moodboards that capture the essence of the project. I sketch initial ideas and explore how to address the needs from both a functional and aesthetic perspective. This is the moment when the ideas start to take shape.
02. Research and inspiration
I research visual references and create moodboards that capture the essence of the project. I sketch initial ideas and explore how to address the needs from both a functional and aesthetic perspective. This is the moment when the ideas start to take shape.
03. Defining the style
Based on the initial concepts, I define the graphic style that will represent the project. I carefully select color palettes, typography, and other visual elements to give identity to the design. Every detail is chosen with the intent to connect effectively with the message and audience.
04. Design and execution
With everything defined, it’s time to create. I use the necessary tools to bring the ideas to life in concrete designs, adapted to the required formats. Precision and creativity guide every step, ensuring that the design is both functional and visually impactful
04. Design and execution
With everything defined, it’s time to create. I use the necessary tools to bring the ideas to life in concrete designs, adapted to the required formats. Precision and creativity guide every step, ensuring that the design is both functional and visually impactful
05. Delivery and presentation
The final delivery is made impeccably: mockups, digital files, or physical prints, depending on the project’s needs. I accompany this delivery with a clear presentation, explaining each creative decision and how it aligns with the established objectives, ensuring the client’s complete satisfaction.
